LINK BUILDING
To be able to consistently draw the relevant target group to your website is the first, most crucial step in building and sustaining a successful online brand.
Overview
The Internet is home to millions of businesses in each service/product category. Consequently, to be able to make your presence felt amongst your target group is crucial. Most businesses do that by making their website rank high on the Search Engine Results Page (SERP). Link Building is one of the ways you could use to get a high SERP ranking. As the name suggests, Link Building helps search engines detect a high level of popularity, ensuring better ranking. The logic behind it is rather simple: if your site is popular, it must be good (after all no one wants to link up with a poor site), and therefore, deserves better ranking. Although the major benefit of Link Building is to increase the rankings ofa web page on Search Engines for different keywords, Link Building also helps enhance brand presence, increase direct traffic and help in deep indexing of a website.
UIS team of link building specialists are equipped to provide complete link building support that includes everything from Non-Reciprocal Linking to Competition BackLink Evaluation and Link Building Campaigns.
Understanding Relevant Linking
Incoming links (also known as inbound links and non reciprocal links) have gained unprecedented importance in ranking websites well. More and more search engines, including major ones like Google, Yahoo, MSN, Ask Jeeves, AltaVista etc. rely on off-page factors such as 'Link Popularity' to determine how important your site is in order to rank it high. Consequently, web site optimization, no matter how nicely it is done, needs supplemental support to help you rank better. A large number of relevant incoming links can help your website considerably in getting high SERP ranking.
It is important to note that all links are not created equal. Search engines evaluate incoming links on various parameters to determine the value of each site linking to you. Some important aspects which search engines evaluate are - PageRank of the linking webpage, total outgoing links on the linking webpage, industry relevance of the linking webpage, page relevance, keywords in anchor text, etc.
Link Building Quality Guidelines
Link building isn't about randomly linking your web page to a number of other web pages to improve PageRank. Far from it, Link Building requires very careful analysis of search engine response and relevancy and quality of the links. Following quality guidelines, therefore, has become extremely important to be able to provide relevant, quality linking solutions. Not only does quality Link Building help in higher PageRank, it also helps in directing substantial traffic to your web site.
At UIS, we follow ethical and efficient link building guidelines. Listed below are some of the Quality Guidelines we abide by, to ensure that your link building campaign gives you the maximum possible benefits
Developing relevant keyword Anchor Text
Linking with pages that specify PR
Linking with industry-specific pages
No linking with redirected pages
No JavaScript link pages
No linking with sites supporting flash
No robots.txt exclusions
No paid linking
Links from pre-indexed pages only
Only incoming (non-reciprocal) links
Spreading your site link across different domains
No SPAM to solicit links
No linking from link farms
No FFA networks
No Blog links. Follow Link Attribute, "rel=nofollow"
No porn sites, racially prejudiced sites and other sites containing offensive content
SEO • Link Building • PPC
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